Technology

06

Apr

Product Launch

 
Launched the new PressReader.com app and website providing access to over 2,000 global newspapers and magazines on iOS, Android, Windows and Blackberry
06

Apr

Rebrand

 
Developed rebrand strategy to create brand unity amongst the 4 business units that operated under the NewspaperDirect umbrella. The rebrand program prepared the organization for global growth and strengthened its market position be revising its value proposition.