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Managed Raise-a-Reader program promoting literacy for 3 years at the Vancouver Sun. Assisted in building selection criteria for award recipients in disbursing approximately $1M in funds to over 30 non-profit organizations. The project involved over 500 volunteers including high profile personalities from the Lower Mainland – Christy Clark, Canucks, Canadians Baseball, Vancouver Whitecaps, BC Lions and city council members.

  • Category: Charities
  • Marketing Project Lead: Chanelle Dupre
  • Marketing Team: Rose Isla, Raise-a-Reader Committee
  • Designer: Peter Merrison, Ryan Fralic, Petra Kaksonen