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Developed rebrand strategy to create brand unity amongst the 4 business units that operated under the NewspaperDirect umbrella. The rebrand program prepared the organization for global growth and strengthened its market position be revising its value proposition.

  • Category: Technology
  • Marketing Project Lead: Chanelle Dupre
  • Marketing Team: Dedy Wong, Teresa Cheung, Kevin Liminsang
  • Public Relations Agencies: Hoffman Agency, MWW
  • Photographer: Edward Yee, David Vardanyan
  • Designer: Vlad Kolarov, Krista Lawson