Marketing Consultant
AGILE MARKETING SERVICE
Provides marketing consulting service to clients in technology, non-profit, sustainability and professional services.
My Resume.
My career began with 10 years in accounting and evolved into a career in marketing. Now with over 20 years of marketing experience, my journey as a marketer has been full of exciting challenges, growth and unique opportunities
Work Experience
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Present 2010
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2022 2017
VP of Strategic Initiatives
MOOLA INC
Led the development of the mobile and online egift card marketplace in its early years, built strategic partnerships with various retail, restaurant and services merchants, led integration projects with other online marketplaces and led the business development team to grow the business.
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2017 2016
Director of Global Marketing
MIO GLOBAL
Developed the market launch of a new wearable device and developed a B2B and B2C global marketing plan to grow the consumer base.
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2015 2014
Chief Marketing Officer
PENDO RENT SOFTWARE
Developed strategic product roadmap and marketing plan for property management software targeted to landlords.
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2014 2012
Group Director, Global Marketing & Communications
PRESSREADER
Provided direction to global marketing teams in B2B, B2C and OEM groups for 4 web and app based digital publishing product.
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2012 2010
Director of Marketing & Communications
BOSLEY'S BY PET VALU
Provided marketing direction to grow and rebrand pet specialty franchise retail chain. Marketing function was transferred to Pet Valu Head Office in Toronto.
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2010 2006
Manager, Sales Promotions & Community Investment
POSTMEDIA NETWORK
Provided strategic direction to the promotions, corporate programs and community investment teams for The Vancouver Sun and The Province print and online media.
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2006 2002
Manager of Promotions
BEST BUY CANADA
Managed promotions, sponsorship, grand openings and general marketing programs for Best Buy Canada.
Education
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2017 2017
Product Management Certificate
SIMON FRASER UNIVERSITY // VANCOUVER, BRITISH COLUMBIA
A graduate level program on product management that provides a hands-on simulation of building new tech products.
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2017 2015
Masters of Business Administration (Management of Technology)
SIMON FRASER UNIVERSITY // VANCOUVER, BRITISH COLUMBIA
This MBA program is focused on the management of technology and exposes students to various types of tech innovation from blockchain, 3D printing, AI and more.
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2016 2014
Digital Marketing Strategies
NEW YORK UNIVERSITY // NEW YORK, USA
Learning the latest in digital marketing (SEO / SEM), social media, optimizing digital advertising, video and mobile advertising strategies.
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2013 2013
LEAD Executive Leadership
STANFORD UNIVERSITY // PALO ALTO, CALIFORNIA
This program brings 75 executives and senior managers from companies around the world to learn effective ways to influence and lead in challenging times.
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2013 2010
Professional Manager (P. Mgr) and Certified Manager (CIM)
CANADIAN INSTITUTE OF MANAGEMENT // VANCOUVER, BRITISH COLUMBIA
The Professional Certified Management (P Mgr) and the Certified Institute of Managers (CIM) is a program that trains senior managers on effective people management.
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2004 2000
Marketing Communications Management Certificate (Honours)
BRITISH COLUMBIA INSTITUTE OF TECHNOLOGY // BURNABY, BRITISH COLUMBIA
A diverse, practical hands-on marketing program that include a wide spectrum of disciplines including media planning, public relations, sales promotion, digital media and more.
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1994 1988
Bachelor of Arts
UNIVERSITY OF BRITISH COLUMBIA // VANCOUVER, BRITISH COLUMBIA
A four year program on politics, linguistics, sociology, history, geography with concentration of micro and macro economics. Proficiency in 4 languages was a requirement for graduation.