- Publication In Publishing Magazine
- Date February 2, 2014
- Partner Future
The latest publishing news, jobs, analysis, comment, interviews and in-depth features about UK newspaper, magazine and online publishers.
Future puts its titles on PressReader
PressReader, a world leader in multi-channel newspaper and magazine content distribution, has added more than 50 of Future’s top publications to its digital network providing a wider selection of global titles to millions of readers around the world.
With brands covering technology, video games, film, cycling, photography, creative, design and craft, Future offers a variety of special interest topics to consumers. By joining the PressReader network, Future will benefit from the additional international exposure through PressReader’s established global business channels that include over 15,000 hotels, libraries, airlines, airport lounges and cruise ships from around the world.
“We are excited to partner with such a well-respected international media brand as Future Publishing Limited and to be able to offer our readers an expanded collection of special interest content.” said Nikolay Malyarov, chief content officer for PressReader. “Because of our rapid expansion into new markets and business verticals, we are focused on diversifying our content and growing our selection of magazines and newspapers to attract a wider audience with a variety of interests.”
Through PressReader’s app and its newly-launched online web portal, PressReader.com, Future’s flagship titles including T3, Cycling Plus, Total Film, Photography Week, and Xbox: The Official Magazine will now be available to millions of readers via their PCs, smartphones, tablets or eReaders running on iOS, Android, Amazon for Android, Windows 8 and BlackBerry 10 operating systems.
“Our partnership with PressReader complements our strategy. It enables us to expand our audiences and monetize our content through PressReader’s unique digital distribution channels and cross-platform solution,” said Iain Russell, App Marketing Manager at Future. “PressReader is a key partner who will contribute to our global success by increasing discoverability of our titles and diversifying our revenue opportunities on digital platforms.”
Future’s publications join the more than 2,500 other titles now available on PressReader.
PressReader says: “PressReader is an all-you-can-read digital newsstand that connects people through news. More than 30 million people use PressReader to read, share and talk about news. Full issues of 2,500+ global newspapers and magazines can be read online, in print or downloaded via the app. PressReader is offered at thousands of libraries, hotels, corporate offices, airport lounges and other businesses, as well as on airlines and cruise lines worldwide. PressReader partners with more than 3,500 publishers in over 100 countries, providing the technology to help them monetize and distribute their content and the multi-channel digital platforms to grow their global reach and readership.”