Creates external communication plans that increase visibility, awareness, reputation, and community profile of the company and its leadership team.
Working as an executive member to guide and steer strategic direction of the company with direct responsibility for developing a go-to-market strategy.
Defining product-market fit, creating value propositions for a portfolio of products and messaging that articulates a solution to a customer pain point or problem.
Formulating a brand story that resonates with the target audience and building a marketing plan that is well executed and creates brand equity over time.
My career began with 10 years in accounting and evolved into a career in marketing. Now with over 20 years of marketing experience, my journey as a marketer has been full of exciting challenges, growth and unique opportunities
Provides marketing consulting service to clients in technology, non-profit, sustainability and professional services.
Led the development of the mobile and online egift card marketplace in its early years, built strategic partnerships with various retail, restaurant and services merchants, led integration projects with other online marketplaces and led the business development team to grow the business.
Developed the market launch of a new wearable device and developed a B2B and B2C global marketing plan to grow the consumer base.
Developed strategic product roadmap and marketing plan for property management software targeted to landlords.
Provided direction to global marketing teams in B2B, B2C and OEM groups for 4 web and app based digital publishing product.
Provided marketing direction to grow and rebrand pet specialty franchise retail chain. Marketing function was transferred to Pet Valu Head Office in Toronto.
Provided strategic direction to the promotions, corporate programs and community investment teams for The Vancouver Sun and The Province print and online media.
Managed promotions, sponsorship, grand openings and general marketing programs for Best Buy Canada.
A graduate level program on product management that provides a hands-on simulation of building new tech products.
This MBA program is focused on the management of technology and exposes students to various types of tech innovation from blockchain, 3D printing, AI and more.
Learning the latest in digital marketing (SEO / SEM), social media, optimizing digital advertising, video and mobile advertising strategies.
This program brings 75 executives and senior managers from companies around the world to learn effective ways to influence and lead in challenging times.
The Professional Certified Management (P Mgr) and the Certified Institute of Managers (CIM) is a program that trains senior managers on effective people management.
A diverse, practical hands-on marketing program that include a wide spectrum of disciplines including media planning, public relations, sales promotion, digital media and more.
A four year program on politics, linguistics, sociology, history, geography with concentration of micro and macro economics. Proficiency in 4 languages was a requirement for graduation.
I have had the pleasure of knowing Chanelle for 20 years. We first worked together at Best Buy Canada as the brand rolled out across the country. Years later, we reconnected when our team wanted to execute the vision of Moola. We required a strategic thinker who understood the gift card industry, familiar with mobile apps and was a strong marketer. In Chanelle, we found someone who had everything we were looking for along with a strong work ethic and drive.
Chanelle led the creation of the brand, shepherded the product in the early days, led merchant and distributor acquisition and built a sales and marketing team. Her efforts resulted in the Moola app launching in Canada with gift cards from over 200 merchant partners.
Chanelle is an intelligent, assertive and conscientious team member who garners the respect of those who work with her. She is be a tremendous asset to any organization she chooses to join.
I had the pleasure of working with Chanelle at Mio Global. Chanelle is a dynamic marketing professional with tremendous energy and enthusiasm paired with expertise in both B2C and B2B marketing. Her positive attitude, collaborative work style and strong communication skills allowed her to manage and execute many challenging projects. Chanelle was a dedicated team member who worked hard to establish professional processes and practices in our entrepreneurial work environment.
Wow. Chanelle is a rare one. She over promises and over delivers on her over promises. I'm serious. She always delivered more than I (or the team) expected.
I strive to hire smart. Check. She is really smart.
Her work ethic is unprecedented, and when she gets going on a line of research or market discovery or branding or lead generation or partnership development, you better have a real engine behind her because she will deliver more than most companies are ready for.
I loved working with her so much that I got her on a non-profit board with me (as soon as I could).
A pleasure. A gem.
I am lucky to have worked closely with Chanelle at Moola. We worked together during Moola’s initial research phase and then again to build out marketing processes and the sales team, where I reported to her. As a tech start-up, processes and strategies were always changing. New challenges were always thrown our way and Chanelle was quick to pivot our team in new directions, keep us in sync, and drive growth. There is no doubt that Chanelle has several years of experience in marketing and sales, however, she is incredibly talented by using her existing knowledge and applying it to new challenges to develop creative strategic solutions.
She is a leader and a mentor who cares for her team and their successes. She is always open to new ideas and will challenge you to think strategically. A true inspiration as a woman in leadership and in tech!
Chanelle is a dedicated, results-driven and thoughtful marketing leader. As a manager, she is truly supportive and leads by example. She was able to manage a diverse group of teams during our company rebrand and product launches. Her creative thinking, expertise, positive can-do attitude and drive definitely influenced the teams around her. I recommend Chanelle to anyone looking for a high calibre marketing executive.
Chanelle is one of those rare and exceptional managers you can only hope to have leading your team. She has a gift for motivating and inspiring others and her positive energy and sense of humor has made being part of her team both a tremendous experience and an absolute privilege. A results-oriented and highly organized team leader, Chanelle is someone you can always trust to provide honest guidance, feedback, support, and mentorship. It goes without saying that her team holds her in the highest esteem.
Chanelle and I were in the same cohort during our MBA Management of Technology course at SFU. I was fortunate to work with Chanelle on various projects, where I could see her empathetic leadership skills in action. Chanelle combines communication skills and entrepreneurial experience to build effective collaboration around a clear vision, and consistently brings out the best of every team member. She’s an experienced executive who delivers value to any organization she joins.
I was fortunate enough to work with Chanelle when I attended a Executive Leadership program at Stanford University. She was part of my study group and we got to know each other well. First and foremost, she is a strategic thinker with a very creative mind and fresh outlook. She is very hard working, determined, and results oriented. And she does not settle. Chanelle challenges the norm and consistently adds a fresh and creative approach to any challenge. She is an ace at thinking outside the box and analyzing situations to the 10th degree. Always a new idea, always a fresh perspective and a determination and drive that are admirable. She is a talent to be reckoned with and a true professional and expert in her field.
I had the great pleasure of working with Chanelle at Moola, as she was VP of Strategic Initiatives. Chanelle and I worked very closely together with GTM strategies, large-scale campaigns, partner programs, and product development discussions. Chanelle is one of the smartest, hardest working, and ego-free people I have ever met, let alone worked with. Her drive, passion, and work ethic are second-to-none. It was incredibly inspiring and elevated everyone else around her to perform at their best. She put in many long hours routinely, managing a variety of critical aspects of the business, including much of the foundational business strategy and market-fit research. I learned a lot from Chanelle and benefited tremendously from her knowledge, kindness, patience, and leadership. Chanelle is a star, and I would highly recommend her for any company.
Chanelle is an immensely knowledgeable and talented leader who was fundamental in the research, development and design of Moola. Without her at the helm we would certainly not have had the success nor the merchants she acquired through her leadership. She is a force to be reckoned with, and any organization she joins will be very lucky to have her.
Chanelle is an immensely knowledgeable and talented leader who was fundamental in the research, development and design of Moola. Without her at the helm we would certainly not have had the success nor the merchants she acquired through her leadership. She is a force to be reckoned with, and any organization she joins will be very lucky to have her.
I’ve worked with Chanelle as Director of Purchasing at Bosley’s. Chanelle is a detail oriented, strategic thinker who worked well with the purchasing and operations team to execute monthly retail campaigns. She is a well-respected member of the executive team and was well regarded by franchisees. Her team provided excellent marketing support in launching products in-store and promoting franchise businesses in new markets. Chanelle is a team player and proven leader who would be an asset to any company large or small.
Positive, energetic, efficient, proactive and caring are all words that I would use to describe Chanelle.
I had the opportunity to work with Chanelle at Mio Global where she was the Director of Marketing. We worked together closely on B2B programs and pilot projects.
Although Chanelle's primary responsibility was marketing, she went beyond to take the lead in driving and project managing some key product related initiatives. Chanelle's energy, efficiency and care in getting the job done right and on time delivery were an inspiration to the rest of the team.
I would highly recommend Chanelle for future roles and I hope that I have the opportunity to work with Chanelle again.
Chanelle is a driven high-spirited marketer who brings positive energy, original ideas and strong organizational skills to the table. She holds strong interpersonal skills and is able to connect, challenge and inspire people regardless of the situation. With effective collaboration, Chanelle and her team have given us unique opportunities to take our sales and support to the next level, which does not go unnoticed by our customers and reselling partners.
Chanelle is a creative, energetic go-to person. She always gets things done. We worked together on several innovative editorial/promotions projects that engaged readers and won awards. Chanelle is able to see the big picture but also ensure the small details are handled. She is a pleasure to work with.
Chanelle is a high energy dynamo who focuses on results. She's tireless and driven, giving 110% to her task at hand. Capable of handling complex launches with multiple stakeholders, working with Chanelle just eliminates some of the things you need to worry about, because you can trust her to be on it.
"As a brand consultant at Addison Whitney, I have had the pleasure of working with Chanelle and could not ask for a more dedicated and passionate client. Her personal investment in her brands has been incremental in the successful development and launch of an international brand integration strategy. I look forward to our continued work together, and place her work ethic in high regards!"
I had the pleasure of working with Chanelle on a video marketing project for Bosley's franchisee program. Typically there is a lot of work on our side, "extracting" the messaging for the creative. Chanelle made it a breeze. She was able to deliver clear and specific goals for the video, and walked the team through Bosley's branding and marketing objectives for the piece. I was impressed with her attention to detail, and knowledge of all different levels of marketing - from traditional to digital. She's a dream client.
British Columbia Marketing Association
Best Campaign on a Shoestring Budget
Vancouver, Canada
CNA Canadian Newspaper Association
Digital Program for Retail
Toronto, Canada
International News Media Awards
New Marketing Services
Los Angeles, CA
Retail Council of Canada
Best Campaign - Best Buy Grand Opening (Vancouver)
Toronto, Canada
International News Media Association
Best Reader Relationship Campaign
Paris, France
Canadian News Association (CNA)
New Marketing Services
Toronto, Canada
CNA Canadian Newspaper Association
Condo Giveaway Campaign
Toronto, Canada
If you are a recruiter and would like a copy of the full CV, please contact me on LinkedIn or send me an email. Looking forward to speaking to you.
